First look at the new ABC1 idents and branding.

First look at the new ABC1 idents and branding.

Published on February 6, 2011 in ABC1 and Videos: Idents. 8 CommentsTags: abc1.

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Update: More about the who, what, why of the rebrand here.

Australia’s national broadcaster has relaunched the branding of its flagship ABC1 with a focus on elevating the entertainment value of the channel.

ABC1 has had a number of looks since this site first started some six years ago. Starting with the Everyone’s ABC look, followed by There’s More To.. in 2005 and It Begins with 1 in 2008, and now this…

Keep reading for more videos from the new look.